perfection

How a campaign meant to endorse natural beauty can so easily be turned on itself by it's audience.....





How do you define beauty and perfection? Can you look anyway you want to?
-slob
-model
-natural
-edgy
-preppy
-fat/skinny
Or is a determination of beauty based on how other's view you? We look at advertisements and compare our flaws to the societally "perfect" example of how we should look. An African American looking at a billboard for make up and seeing a Caucasian American, a plus-size person looking at a stick-skinny model for swimwear...does pop culture determine your differences as ugly?

"...Despite the claims of the ad, one cannot have any body that one wants: for not every body will do. The very advertisements whose copy speaks of choice and self-determination visually legislate the effacement of individual and cultural difference and circumscribe our choices" (Susan Bordo's Material Girl: The effacements of Postmodern Culture Unbearable Weight: Feminism, Western Culture, and the Body., 1993.)


I will make my own decisions about what I think is attractive after the media tells me what to choose from and tells me it is okay.